Key Features:
Instant Omnichannel Alerts: When a performance drop is detected, the system immediately notifies your team via WhatsApp, Slack, and Email simultaneously.
Dual-Platform Monitoring: A single unified workflow that monitors both Meta Ads (FB/IG) and Google Ads in one dashboard.
Automated Logic: The system automatically calculates CTR (Click-Through Rate) and ROAS from “yesterday’s” data and compares them against your specific business benchmarks.
Prevents Wasted Ad Spend: Early detection of “burning” campaigns allows you to pause or optimize them before significant budget is lost to poor creatives or technical glitches.
Centralized Audit Trail: Logs every performance check and alert into a Google Sheet, providing a historical log of when and why campaigns underperformed.
Target Audience
Digital Marketing Agencies: Those managing multiple ad accounts for clients who need to ensure no budget is wasted due to sudden performance dips.
E-commerce Business Owners: High-volume sellers running Facebook, Instagram, and Google Ads where a drop in ROAS (Return on Ad Spend) can cost thousands within hours.
Performance Marketers: Professionals who want automated, multi-platform oversight without having to manually check dashboards every morning.
SaaS & Lead Gen Startups: Companies scaling their growth through paid media that need immediate notifications if cost-per-click or conversion rates worsen.
Information Required
Meta Ads Access: Access to the Meta Business Manager and a valid Long-Lived Access Token.
Google Ads Credentials: Customer ID, Developer Token, and OAuth2 Client ID/Secret.
Performance Benchmarks: Minimum acceptable CTR % and ROAS ratio for each campaign category.
Notification Recipients: Specific Email addresses, Slack Webhook URLs, and WhatsApp numbers for alerts.
Google Sheet Access: A dedicated spreadsheet where the client wants the performance history logged.